Join the Rethink 794 team for our 2nd Walk & Roll event. We'll meet at the entrance of the US Bank Center on the corner of Wisconsin and Van Buren. Participants will embark on a ~30-minute facilitated walk-roll audit, focusing on the Clybourn and Lincoln Memorial Drive intersection, then return to the US Bank Center at the Cass st and Wisconsin Ave. entrance and head to the Colectivo on the galleria level (2nd floor) for discussion and light refreshments. Those that use wheel

On January 22, 2026, WisDOT released a summary of the findings from 842 public comment submissions from the November 2025 Lake Interchange Study public meetings. Here are some of our initial thoughts: The structure of the survey and summary report prioritizes freeway travel as the dominant lens for assessing impact on mobility in this corridor, while underrepresenting other forms of mobility and leaving out accessibility. This was not unexpected. However, the decision not to

UWM students in the 794 Urban Design Seminar this past semester published their findings in a book, Freeway to Skyline: I-794: What's Possible? Book cover for Freeways to Skyline Below is the description from the MINDS webpage: The UWM 794 Urban Design Seminar explored the long-term potential – If I-794 is removed, What’s Possible? Architecture and urban planning students envision what’s possible, including the potential for significant annual tax revenue – new development op

“If 794 comes down, what’s possible?” Mastodon master plan for Interstate 794 replacement. That was the challenge posed to 14 UW-Milwaukee students in a UW-Milwaukee School of Architecture and Urban Planning seminar by professors Carolyn Esswein and Larry Witzling . Read the whole story by Jeramy Jannene on Urban Milwaukee.

Urban planner Larry Witzling, professor emeritus at the University of Wisconsin - Milwaukee, released a study in collaborate with Rethink 794 estimating that removal of the of I-794 through Downtown has the potential over 30 years to generate $475 million in property taxes, $3 billion in downtown disposable income, $60 million in city sales tax and the creation of 3,000+ new housing units. Witzling estimates that the land can conservatively accommodate 3,000 new residential u

Rethink 794, in collaboration with local architectural designer John Everitt, unveils a new and innovative way to visualize the I-794 Corridor. Using any mobile device, the initiative showcases a vision that replaces I-794 with a boulevard alternative and development. Augmented Reality (AR) allows participants to experience the potential for this project to transform Downtown Milwaukee and the Historic Third Ward. Discover for yourself how a boulevard opens land for potential

Thank you to all who joined Moving Milwaukee Forward, a public discussion on the vision for Milwaukee without Interstate-794. This event took place on July 17th, 2023 at Marquette University's O'Brien Hall College of Business Administration - Center for Real Estate. Peter Park (Former City of Milwaukee Planning Director) presented the benefits of urban freeway removal, highlighting his work on taking out the Park-East Freeway Spur 20 years ago. Following the presentation, Par