About 1000 Friends of Wisconsin

Rethink 794 is a project of 1000 Friends of Wisconsin. We promote land use policies and activities that advance healthy communities, positive economic outcomes and environmental benefits in Wisconsin.

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1000 Friends advocates for transportation options that are clean, equitable and cost effective. We believe that a disproportionate focus on automobiles has encouraged sprawl, unsustainable land use patterns and contributed to transportation being the largest source of climate changing carbon emissions in the United States. 

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Our goal is to move Wisconsin towards a balanced, cost-effective, equitable transportation system that discourages sprawl and accelerates the decarbonization of the transportation sector.