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About 1000 Friends of Wisconsin

Rethink 794 is a project of 1000 Friends of Wisconsin. We promote land use policies and activities that advance healthy communities, positive economic outcomes and environmental benefits in Wisconsin.

1000 Friends advocates for transportation options that are clean, equitable and cost effective. We believe that a disproportionate focus on automobiles has encouraged sprawl, unsustainable land use patterns and contributed to transportation being the largest source of climate changing carbon emissions in the United States. 

Our goal is to move Wisconsin towards a balanced, cost-effective, equitable transportation system that discourages sprawl and accelerates the decarbonization of the transportation sector. 

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