Urban planner Larry Witzling, professor emeritus at the University of Wisconsin - Milwaukee, released a study in collaborate with Rethink 794 estimating that removal of the of I-794 through Downtown has the potential over 30 years to generate $475 million in property taxes, $3 billion in downtown disposable income, $60 million in city sales tax and the creation of 3,000+ new housing units. Witzling estimates that the land can conservatively accommodate 3,000 new residential u

Rethink 794, in collaboration with local architectural designer John Everitt, unveils a new and innovative way to visualize the I-794 Corridor. Using any mobile device, the initiative showcases a vision that replaces I-794 with a boulevard alternative and development. Augmented Reality (AR) allows participants to experience the potential for this project to transform Downtown Milwaukee and the Historic Third Ward. Discover for yourself how a boulevard opens land for potential

Thank you to all who joined Moving Milwaukee Forward, a public discussion on the vision for Milwaukee without Interstate-794. This event took place on July 17th, 2023 at Marquette University's O'Brien Hall College of Business Administration - Center for Real Estate. Peter Park (Former City of Milwaukee Planning Director) presented the benefits of urban freeway removal, highlighting his work on taking out the Park-East Freeway Spur 20 years ago. Following the presentation, Par